Industry Insights

World Water Day 2025: Celebrating Progress, Continuing Innovation

March 21, 2025

Today, we celebrate World Water Day and recognize the important work of water providers as they navigate the ongoing journey toward sustainable water management. While they face significant challenges, such as rising demand, aging infrastructure and the impacts of climate disruption, they also face significant opportunities for innovation. Today is both a celebration of the progress we’ve made and a call to action, reminding us that collaboration and data-driven solutions are essential to preserving this precious resource. 

Modern Water Solutions in Action 

With over 40 million endpoints leveraging Itron’s Temetra® solution for smart water management, we empower water providers to preserve every drop, ensuring safe, reliable and resilient water service for their communities. We are proud of the daily efforts our customers make to manage their water resources and create a more resourceful world. Below are a few examples.  

Transforming Warwickshire into a Smart Water Region 

To implement several parts of Severn Trent Water’s Green Recovery Program, the utility collaborated with Itron to deploy 157,000 Itron smart meters across Warwickshire, England, turning the area into a smart water region. The project leverages Itron’s smart water meters and Cyble 5 communication modules, which enable real-time monitoring and offer visibility and actionable insights into flow rates, leak detection and water usage patterns. Severn Trent leverages Itron’s cloud-based Temetra solution to collect data from mobile and advanced metering infrastructure (AMI), as well as smart meters and endpoints. This enables the utility to identify anomalies and trends while providing a unified view of the entire water distribution system. 

With Itron’s solution, Severn Trent has saved over 6 million liters of water: 2 million liters from supply-side leak repairs and 4 million liters from consumer-side interventions. This initiative represents a major step toward a more sustainable water future, providing the tools necessary for Severn Trent to improve operational efficiency and resource stewardship.  

Solving Sardinia’s Water Loss Crisis with Ultrasonic Technology 

Abbanoa S.P.A. was grappling with aging infrastructure, climate disruption and population growth, reporting that 53% of its water loss stemmed from leaking pipes, nearly double the global average. The Sardinia utility took action to address the island’s non-revenue water challenges with the deployment of Itron’s smart metering technology.  Abbanoa initiated a transition to solid-state water meters capable of collecting detailed, frequent data to monitor the health of its water distribution network and enhance billing accuracy for customers. As part of this initiative, Itron supplied 180,000 Intelis® wSource™ smart meters, marking the first deployment of this advanced metering technology on the island.  

With two-way communication capabilities, the meters enable remote data collection of up to 2,500 consumption readings per day—an exponential improvement over the 200 readings typically achieved with manual methods. This project marks a significant milestone in Abbanoa’s water management initiatives, kickstarting the utility’s success in reducing non-revenue water and safeguarding this precious resource. 

Minimizing Water Loss Through Real-Time Monitoring Sensors 

Aging infrastructure made leaks a persistent challenge in Rogers Water Utility’s (RWU) service territory, resulting in lost revenue, low water pressure and diminished storage levels during peak demand. To address these issues, RWU worked with Itron to deploy approximately 650 acoustic leak sensors across its network. These sensors “listen” for leaks at night, when background noise is minimal, and have an effective detection range of 500 linear feet for metal pipes or 100 feet for PVC pipes. This system effectively estimates the location and size of leaks based on noise profiles and enables RWU to allocate repair crews efficiently, minimizing downtime and water loss.  

The results of this project have been remarkable. RWU reduced its non-revenue water loss from 18% to just 5%, saving 150 million gallons of water annually and cutting costs by $200,000. Within the first two months of implementation, RWU identified and repaired significant leaks, including one that had wasted 50 million gallons over several years. In a time when water conservation is more critical than ever, this project stands out as a model for utilities worldwide, proving that technology and innovation can make every drop count.  

Unlocking the Power of Cellular AMI for a Modernized Water Network 

Eastside Utility District (EUD) embarked on a transformative journey to modernize its water network and enhance operational efficiency by deploying 25,000 ultrasonic smart water meters equipped with Itron’s advanced cellular communication modules. Now in its final phase, the project has empowered the utility to collect precise meter readings, enhance revenue assurance and establish transparent communication with its customers. The smart meters streamline operations while driving down costs for both the utility and its customers.  

This initiative is an excellent example of how utilities can achieve financial, operational and environmental sustainability with the deployment of advanced technology. By aligning technology with conservation and customer empowerment, EUD has created a future-ready smart water network that meets today’s demands while preparing for tomorrow’s challenges.  

A Renewed Commitment to Smarter Water Management 

Thank you to our customers, colleagues and industry partners for your unwavering commitment to safeguarding our world’s most precious resources. Together, we’re making every drop count for our communities today and the generations to come. Happy World Water Day from Itron! 

By David Kushner


Director, Product Management


David has been with Itron for more than 20 years. Currently, in his role leading Global Data Management for Water, Electricity and Gas, David is committed to working with utilities and municipalities to reach resourcefulness and sustainability goals. David welcomes conversation with others interested in building a more resourceful world.


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